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EXIF Data

The metadata your camera embeds in every photo and video file. Make, model, lens, GPS, ISO, timestamp — the technical fingerprint of every shot you take.

Melbourne skyline at sunset
City · SunsetMelbourne grid of roads and towers under a pink-blue sunset.
Skyline from a high-rise
City · SkylineGlass towers crowding the frame from a high-rise vantage.
City streets at night
Night · NeonNeon-lit streets glowing beneath dark high-rises at night.
Lit tower over the city
Night · TowerAn illuminated tower at the centre of a glowing night skyline.

What EXIF contains

Camera information: Make (Canon, Sony, DJI), model (EOS R5, FX3), lens, serial number. Capture settings: ISO, aperture, shutter speed, focal length, white balance. GPS data: Latitude, longitude, altitude. Timestamp: Date and time of capture.

What gets stripped

EXIF data is fragile. Social media uploads, messaging apps, format conversion, and screen capture can all strip EXIF data. DAAAM warns you when GPS is missing from clips that should have it.

Why EXIF matters for DAAAM

DAAAM uses make and model to classify device type: cinema camera, drone, phone, action cam, and more. GPS coordinates enable the Places view. All of this is indexed and searchable.

More terms

CodecThe algorithm that compresses and decompresses video data. For filmmakers, codec choice affects quality, file size, editing performance, and long-term archive compatibility.
Digital Asset Management (DAM)Software for organising, storing, and retrieving media files. For filmmakers, a video-native DAM is the difference between finding a shot and scrubbing for hours.
Hybrid SearchCombining meaning-based search with exact-match search to produce better results than either alone. For video footage, this means finding shots by description AND by camera model, place name, or technical specs.
MetadataData about data. For video footage, it's the information that makes a clip findable: what camera shot it, what's in the frame, where it was filmed, and why you might need it again.