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Metadata

Data about data. For video footage, it's the information that makes a clip findable: what camera shot it, what's in the frame, where it was filmed, and why you might need it again.

Mountain range over a valley
Range · ValleyA broad valley running to a mountain range under blue sky.
River through a mountain valley
Range · RiverA river winding through green mountain valleys.
Granite outcrop in forest
Forest · GraniteA granite rock formation rising from dense green forest.
River through misty forest
Forest · FogA river cutting through dense forest under low fog.

Four types of metadata

Technical metadata describes the file itself: codec, resolution, frame rate, bitrate, duration. Descriptive metadata describes the content: what's in the frame, who's in it, what it looks like. Administrative metadata covers rights, usage, and licensing. Structural metadata describes relationships between files.

The manual tagging problem

Manual metadata entry is rational to skip. It takes hours. It's inconsistent. It's never complete. And it ages poorly. This is why AI-generated metadata is essential for video libraries.

How DAAAM handles metadata

DAAAM reads what your camera already embedded, then writes editorial descriptions automatically for every distinct moment — shot type, light, mood, composition, and more. Every frame has both technical and descriptive information without you writing a single tag.

More terms

CodecThe algorithm that compresses and decompresses video data. For filmmakers, codec choice affects quality, file size, editing performance, and long-term archive compatibility.
Digital Asset Management (DAM)Software for organising, storing, and retrieving media files. For filmmakers, a video-native DAM is the difference between finding a shot and scrubbing for hours.
EXIF DataThe metadata your camera embeds in every photo and video file. Make, model, lens, GPS, ISO, timestamp — the technical fingerprint of every shot you take.
Hybrid SearchCombining meaning-based search with exact-match search to produce better results than either alone. For video footage, this means finding shots by description AND by camera model, place name, or technical specs.