Glossary

Video & AI terminology, explained for creators.

The vocabulary of digital asset management, AI-powered search, and video metadata — without the jargon.

Aerial turquoise ocean
Coast · Open SeaTurquoise ocean meeting the horizon, whitecaps rolling to shore.
Aerial beach houses and pier
Coast · PierBeach houses and a pier reaching into turquoise water.
Coastal sunset from above
Coast · SunsetSoft sunset light over a turquoise bay and sandy beach.
Clifftop lighthouse at sunrise
Coast · SunriseA white lighthouse on a rocky cliff above the ocean at sunrise.
CodecThe algorithm that compresses and decompresses video data. For filmmakers, codec choice affects quality, file size, editing performance, and long-term archive compatibility.Read more →
Digital Asset Management (DAM)Software for organising, storing, and retrieving media files. For filmmakers, a video-native DAM is the difference between finding a shot and scrubbing for hours.Read more →
EXIF DataThe metadata your camera embeds in every photo and video file. Make, model, lens, GPS, ISO, timestamp — the technical fingerprint of every shot you take.Read more →
Hybrid SearchCombining meaning-based search with exact-match search to produce better results than either alone. For video footage, this means finding shots by description AND by camera model, place name, or technical specs.Read more →
MetadataData about data. For video footage, it's the information that makes a clip findable: what camera shot it, what's in the frame, where it was filmed, and why you might need it again.Read more →
Proxy FileA low-resolution copy of a media file, used for editing performance. DAAAM extracts small preview frames for analysis — not editing proxies, but the stills it reads to understand your footage.Read more →
Semantic SearchMatching meaning, not just keywords. For a filmmaker, this means typing "handheld close-up near the window, late afternoon light" and finding the shot — even if the filename is MVI_3842.mp4.Read more →
Video TranscriptionConverting spoken audio in a video clip to written text. For filmmakers, it's the difference between manually scrubbing for a line of dialogue and searching for it instantly.Read more →
Search IndexThe catalogue DAAAM builds on your machine so natural-language queries work — finding shots by meaning, not filename.Read more →